Office Outfits: A Company’s Brand and Identity
I’m sure we all have an ideal and dream company in mind, say The Smart Local or Grab for their casual office attire. Employees’ outfits are an outward representation of a company’s brand and identity. For the longest time, businesses have been pretty strict with official dress codes at the workplace in order to maintain professional conduct, and only on designated days of the week do employees go to work in casual (or dress down) outfits, usually on Fridays.
Outfits and Workplace Implications
The idea of formal office dress codes has evolved in recent years, with more companies eliminating the need for formal office outfits. Start-ups, in contrast to SMEs and Multinational Corporations (MNCs), are usually less strict on dress codes and employees are often seen going to work clad in more casual outfits. Research has shown that the outfit one wears to the office has actual workplace implications. The way one dresses impacts the way one thinks – professional dressing increases abstract thinking and gives people a broader perspective. However, that is not to say that less formal office outfits lead to less productivity. In fact, a study has shown that 61% of employees feel more productive when their dress code is relaxed.
“A study has shown that 61% of employees feel more productive when their dress code is relaxed.”
Reducing Decision Fatigue?
When you think of casual work outfits and successful businesses, Apple’s Steve Jobs is sure to come to mind. His signature black turtleneck, jeans and sneakers outfit has become his trademark look. He has even stated in an interview that he owns about 100 black turtlenecks! His rationale behind wearing this particular outfit every day? To reduce decision fatigue. It is said that the average individual makes about 35,000 decisions every day ranging from the moment one wakes up: whether or not to hit the snooze button, what time to leave the house, which door to enter the train from, etc. Cutting down time spent on such decisions, he felt, would give him more time to invest in Apple and come up with better products. The results? He definitely was able to come up with great Apple products that we know and love today.
Life at Qourier
At Qourier, employees are given the liberty to come to work in casual outfits. We recognise that relaxed outfits enable our Qolleagues (Qourier colleagues) to feel more at home in the office, be more comfortable when going about their daily tasks while not compromising on productivity. The office culture at Qourier is relaxed, yet we hustle hard. We would describe ourselves as having a horizontal corporate culture, where it makes for a collaborative, “everyone-matters” mindset. We are flexible and do not conform to traditional rules of what an organization should be like.
Tired of wrecking your brains for what to wear on dress-down Fridays and want to reduce decision fatigue and channel more time and energy into more productive matters? Why not invest in a company t-shirt? Here at Qourier, all employees are given different variations of our Qourier t-shirt, free for all to wear any day of the week. Just a word of caution, it is so comfortable, sometimes we forget to change out of it and end up wearing it all 5 days of the week! Apart from the practical aspects of convenience, an office t-shirt extends far beyond that.
Firstly, it enables employees to feel a sense of belonging to the company and fosters camaraderie within the company. Wearing the company t-shirt signals that “you are one of us” and creates a family-like company culture. Furthermore, beyond the four walls of the company, it serves as a great boost to employer branding, showing potential employees that all employees are valued and are part of the big family.
Regardless of whether you join us as #QourierHeroes or as part of the corporate office, you are sure to be one of us.
“Enables employees to feel a sense of belonging to the company and fosters camaraderie within the company.”
Download the Qourier App here <bit.ly/2zMAR59> to sign up as a #QourierHero and join our Qourier family today!
You can also click here to find out more about Qourier: <https://qourier.com/about/>